I can't see a meal kit business , no matter how well run , being profitable
one thing : Amazon is is shrewd.
Buyt why they branded w M.Felon beets me.
why they decided to copyrighter a food delivery business name makes a great deal of sense as its
very cost effective to own a name.
I can see the Tovala frozen meal business being very profitable in areas where there are high salaries and very little extra time :
the Bay area , urban centers.
receiving and properly maintaining perishable food-stuff is very complex business.
but I can see Amazon putting a lot of new magination back into WholeFoods
something WF has forgotten about .
You have the Food. you have the facilities to maintain and refresh your supply
you have staff ............
has any any one noticed those Amazon small delivery vans around you area ?
from AmazoinWF : I can see those vans making local deliveries in the afternoon of that's days meal kits.
retrieving the packing materials from previous deliveries for re-use.
like back in the day when you Got Milk delivered ( in glass jugs no less ) and placed in an insulated cooler by your door.
that sort of thing I can see. even prepped Tovala type Fz meals