Freakonomics revisits the price/taste perception issue

[Alex]

Here's the article

One of these researchers is Robin Goldstein, whose paper detailing more than 6,000 blind tastings reaches the conclusion that “individuals who are unaware of the price do not derive more enjoyment from more expensive wine.”

So why do we pay so much attention to critics and connoisseurs who tell us otherwise?

That’s the question we set out to answer in this podcast. Along the way, you’ll hear details about Goldstein’s research as well as the story of how his “restaurant” in Milan, Osteria L’Intrepido, won an Award of Excellence from Wine Spectator magazine. (Not how you think!)

Also featured: Steve Levitt, who admits his palate is “underdeveloped,” describing a wine-tasting stunt he pulled on his elders at Harvard’s Society of Fellows.

[CKatCook]

That was a joy to listen to. I have always been a fan of the "two buck chuck" and always will. So this was good to hear!