The "tender center cut"?

[JohnnyH]

So Wendy's new commercials boast of their chicken sandwiches making use of only the breast's "tender center cut."

I have a strong suspicion that it's nothing more than pr puffery, but does it not have to be based on something? Does such a thing exist? If yes, why have I never heard of it?

It's ridiculous, but this is making me nuts. Please help.

[markk]

I noticed that too. I don't think it can mean anything. I think it's a reflection on what we've become a society, marketing wise, I mean (maybe in general).

I had to laugh myself once when a local Chinese take-out place had printed on their new menu that went from dish-names only to verbiage, that not only is their Tangerine Chicken made with the finest imported tangerine peels (I'm quite sure it is not, them being a slop-house), that they said of a dish containing bok choy, "Our chef uses only the tender, center-cut part of the bok choy" - the irony in my case being that I adore the green leafy part of bok choy and sometimes have to beg local restaurants to save it for me as a vegetable instead of throwing it out - and this was one of those places.

And once when I was dining in a Jewish deli with a non-Jewish friend who was familiar with the lingo, we heard a woman come into the takeout-side and order "A pound of kosher salami, center-cut!". My friend asked me, "I know that with tongue, center cut can make a difference, but does it matter with salami?"

As far as Wendy's using only the chicken breast's "tender center cut", I think that's one advertising man who should be reprimanded, at the very least. Unless the woman ordering the salami was his mother.

Edited September 9, 2007 by markk (log)

[Sera F]

sounds like bs that they are saying that for the money that they will get from some person who will buy the sandwich on this marketing alone.

there is a chicken tenderloin which is what most realchicken "fingers" are made out of. I think wendy's is trying to market on that.

but when fast food restaurants talk too much on their commercials/ads, it drives me nuts me being a cook because I just want to hear about the food and not a lot of philosiphical bs about it. I find that chain/franchise restaurants as well as poor menu writers write too much in the menu descriptions