A friend of mine paid $10 for a bottle of this, in Costa Rica. It is a faily light rum, although brown in colour, with 38% alcohol (76 proof). The bottle looks like a 750ml beer bottle, with a red screw top, and labels similar to that pictured on the Matusalem site, but glossier. The taste is similar to Bacardi 8 to me, although not as complex. Will post more notes, as I taste more of this rum. Would I buy it again? Sure, for $10.