I can certainly see soft rolls and soft breads being heated. What could it matter? Sure, they taste better because, although they're soft, at least they're not cold. Which is at least something. But heating a baguette, a levain, or a petit pain to accord with a patron's delusions about "fresh out of the oven" is appropriate for a Pillsbury's advert (which is the kind of source such delusions have) and not for a restaurant that might take some justified pride in their product. A patron might want to put ketchup on their quail, stick the whole bird in their mouth with the legs protruding, and let the ketchup drip off their chins while they go from table to table and leer, moving the legs back and forth with their jaw. I don't think that this should be accommodated. Nor should a demand for warm bread when that bread should not be warmed. Unless it's just soft rolls or such, of course. Because they're better that way.