Haha, some things are just designed to repel by name alone. There are some things that rather than throw away, companies jar, pickle or dehydrate but don't expect people to actually eat outside of a nuclear war scenario. Herring in jar, is not particularly fun sounding. It's grouped alongside it's abomnable brothers and sisters such as "stewed steak in a can" and "Pickled fish offal" Delicacies such as fish cheeks I can understand but when you start to pickle fish offal, get help.