A week of St. Pat's?

[beans]

NEW YORK--(BUSINESS WIRE)--Jan. 13, 2004--This week, DIAGEO - Guinness USA Inc. is launching new television advertising encouraging adult consumers to "Treat St. Patrick's Day like a real holiday." The humorous commercial, created by BBDO New York, compares celebrating St. Patrick's Day to other popular holiday seasons as part of an aggressive marketing effort designed to make St. Patrick's Day more than just a one-day celebration.

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[budrichard]

You mean it's not a National Holiday?

I was born in Boston, live about 80 miles from Chicago and have an Irish wife. You could have fooled me!

We go to http://www.chiefoneillspub.com/ on St Pats. Real Irish Pub with real Irish people, real Irish music. In fact we go there a lot! -Dick

[cdh]

Hmmm... really trying to hallmark-ify the holiday, it seems. St. Pats always had a certain ersatz flavor to it (being a holiday of gluttony in the middle of lent), but this has MARKETING HYPE written all over it. Not that I begrudge Guinness anything at all... good and tasty stuff (when well treated) that more people should drink more regularly and with more discriminating palate... places shouldn't be allowed to get away with letting their Guinness lines go sour and keep on pulling pints.

[Rick Cook]

I'm willing to go along with the idea, what with St. Pat's in the middle of the week this year, but I'll end up drinking more Murphy's than anything else.

Rick