FF conglomerates are probably very sensitive to their menu's price.
the niche of ' cheap' is cheap no longer
for their customer base.
the conglomerates hope
using the digital menu
is not so much to gouge the Hungry Crowd
but to move what's not moving
""" The digital boards are meant to improve order accuracy and increase sales by upselling certain menu items ""
""" Any features we may test in the future would be designed to benefit our customers and restaurant crew members. Digital menu boards could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.” ""
this assumes they gather accurate data and understand what to do with it
this might also help eliminate waste , a subject rarely discussed publicly
and probably closely held by the company.
the margins in the FF industry are probably razor thin.
drop the price on what's not moving , rather than raise the price of what's moving.
this assumes intelligence somewhere . they may have it
or they may not.
