Not sure what icon to put up for your post. It's true. NB is not a known tourist destination really. For us it's on the way to NS where our son lives...something to get through. Sorry. But then I expect that Manitoba, and even more Saskatchewan, feel exactly the same way.
As for tourism to Canada...American friends always tell me how exciting and wonderful their trips to Toronto have been. I go to Toronto only when forced at knife-point, and not a small knife, a big knife like the one Crocodile Dundee pulls out in NY.