The package I have from the Middle Eastern store is a Golchin product - they produce a lot of food items, spices and such.
This link is to a page of images of sugar products. They produce sugar cubes with saffron, with cinnamon, and with cardamom.
The folks there have told me that these sugars are taken with tea - holding the piece of sugar between the teeth while sipping the tea.
(They also carry an impressive number of teas that are popular in the middle east)