Honest, Shelby, I am not trying to compete. I am trying to develop some breads that suit my taste. This is a multi grain bread that contains zero whole-wheat flour. I don't know what it is but I don't like whole wheat in any amount. Not supermarket whole wheat, not Loonsong organic Red Fife, not another organic I have on hand. NO WHOLE WHEAT in my bread, thank you. Anxious to see the crumb but it's too hot.