I've been saying that for years...though sometimes even WF surprises with their sales. Also, for an NYC shopper, they're one of the few outlets for things like King Arthur flours, Ortiz Spanish products (anchovies, tuna, etc.) and other high-end stuff I like to throw in my basket. And big surprise - the WF where I shop has an amazing beer selection, good charcuterie, nice breads from a lot of different bakers, roasts coffee in house...I imagine the new Brooklyn store is all this and more.