ICYMI: Serious Eats was Sold Last Week in Food Media & Arts Posted 14 hours ago 3 hours ago, heidih said: All my life I have heard the phrase "assume makes an ass out of you and me" and yet I continue. I was wrong! 9 days ago I had not seen this. Sorry! Ooofa, not a pleasant voice or manner. Gold medal to anyone who can through 5min of this.