My feeling is that the major part of it has to do with price. Artisan pastries will cost more due to ingredient and labor costs, and many people simply are not interested in even thinking about paying for it. But then again, many have never tasted the difference between the stuff that a production bakery puts on top of its cakes as 'frosting' and a freshly made French buttercream. Some of it has to do with diets...but then again, having avoided the pastries, the packaged cookies are usually in the cupboard, aren't they?! I do think that if most consumers actually saw the huge plastic tubs that hold the usual everyday bakery's and/or the supermarket's bakery's 'makings' (for in general, the purveyors of the bases....toppings, fillings, 'praline' pastes or varieties of chocolate products...sell the same stuff to either of those marketplaces) for the cakes and baked goods they were buying and eating, they would be shocked. For really, there is not a lot of difference between this stuff and the cakemix and can of frosting or instant pudding you can buy on the grocery shelf. Except for variety and maybe 'holding' power. It makes me sad. For a great world of taste, flavor, texture and beauty is simply not commonly available, that could be. Perhaps it is just a niche market, fine or artisan pasty-making, and must be thought of as such.