If you want to raise your profile in your community, try getting involved with your local school( either career advice, or healthy eating, cooking demos etc).Don't think of it as promotion, getting involved is worth it in it's own right.Same with local charities. As for the critics and guides , all you can do is let them know you exist.I actually sent off the AA form today (for 2008!) so write to them.If you feel the critics are the way forward, well Jay will read this in the next 24 hours, and if you can get one in, the rest will probably follow in time (pack animals ) Advertising is very difficult to quantify, more like throwing shit at a wall and hoping some of it sticks .Better off using that money to benefit a local group, and raising you profile that way. Best of luck!