What Pinot Noir Is Really For . . .

[Rebel Rose]

Image used with permission of Ketcham Estate

Ferrari nut partner of Ketcham Estate, Mark Ketcham also has a quirky spot in his heart for Lola, his Great Dane . . .

Cars, dogs, women . . . a sense of humor . . . a love of pinot . . .

I love this ad because it's outside the box, it connects about relationships, it's got a quirky, modern sense of humor, and it says hey, men have fashionista spending crushes, too!

Comments?

[Carolyn Tillie]

I dunno... there is something about that ad that I am finding discomforting and disturbing. Definitely turns me off wanting to buy their wine. The woman in the picture looks mildly suicidal.

[Busboy]

A friend of mine sent the same thing around, but with the punchline "that's what the beer is for." As with similar Internet things, it's difficult to tell which came first, but I think they're both funny.

[Rebel Rose]

Yes, Mark Ketcham admits that it's an old internet joke they adapted for their own use. I found out about the Ketcham version thanks to poster Michael Alberty at West Coast Wine Net.

[Busboy]

My experience is that we need the Pinot Noir to make me look good. Sometimes it's worse: Sometimes we need gin.

On the larger question, I think it's a pleasant break from wine ads, which are almost inevitably cheesy and predictable: affluent and middle-aged -- but attractive -- couples in tweed-ish clothing sharing a spectacularly insufficient quantity of wine around a fireplace or a picnic table. That, or something cleavage-oriented. Yuck (not the cleavage, just the lack of imagination).

[Rebel Rose]

My experience is that we need the Pinot Noir to make me look good.  Sometimes it's worse:  Sometimes we need gin.

Vodka, in my experience. But . . . not to make you . . .

[jsmeeker]

I dunno... there is something about that ad that I am finding discomforting and disturbing. Definitely turns me off wanting to buy their wine. The woman in the picture looks mildly suicidal.

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To me, it looks like some stock photo that an ad for male "performance" issues would use.

[ludja]

I dunno... there is something about that ad that I am finding discomforting and disturbing. Definitely turns me off wanting to buy their wine. The woman in the picture looks mildly suicidal.

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To me, it looks like some stock photo that an ad for male "performance" issues would use.

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[dinwiddie]

So now I know. The reason my wife likes Pinot Noir is so I will look good to her. Good thing there is a lot of it in the cellar.