7 minutes ago, Midlife said:What, in that list if ingredients, woujd be “burning hot”?
'Hot' is often used in Chinese to mean 'popular', 'desirable', 'sexy', etc just as it is in English.
Hunan women are often described as 'hot', simultaneously referencing their attractiveness and their love of spicy food. Word play.
Here, I guess, they are not trying to be literal or meaning 'spicy hot'.