"low-carb wine"

[alacarte]

I've officially seen it all in terms of food and wine marketing hype. Today I saw -- on the side of a bus, no less -- an advertisement for a merlot that billed it as "delicious and low-carb."

I didn't catch the name of the wine using this as its new selling point. I'm grateful for that.

[Mark Sommelier]

I've officially seen it all in terms of food and wine marketing hype. Today I saw -- on the side of a bus, no less -- an advertisement for a merlot that billed it as "delicious and low-carb."

I didn't catch the name of the wine using this as its new selling point. I'm grateful for that.

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Eager to jump on the low-carb craze, One.6 Chardonnay and One.9 Merlot are trademarks of the Brown-Forman Company. B-F is a giant company that owns, among other things, Lenox China, Fetzer, Bonterra, Bolla, Bel Arbor and Sonoma-Cutrer wines, plus others. Their flagship product is Jack Daniels whiskey. They also own Finlandia vodka.

[garlicbreath]

I've seen those two bottles at the grocery stores as well. I'm sure they are selling the heck out of those-- anyone know what is actually in there? dear god I hope it is not splenda or some similar chemical.

I actually felt so disgusted I was angry when I saw the wine for the first time-

anyone tasted this yet? would be interesting to see a review/report on one of these, the merlot in particular.

I am guessing a VERY fruit forward wine, very purple in color with no tannins, perhaps with an opening bouquet of red jolly rancher, with underpinnings of cherry and saccharin..

Eager to jump on the low-carb craze, One.6 Chardonnay and One.9 Merlot are trademarks of the Brown-Forman Company. B-F is a giant company that owns, among other things, Lenox China, Fetzer, Bonterra, Bolla, Bel Arbor and Sonoma-Cutrer wines, plus others. Their flagship product is Jack Daniels whiskey. They also own Finlandia vodka.

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[Really Nice!]

Eager to jump on the low-carb craze, One.6 Chardonnay and One.9 Merlot are trademarks of the Brown-Forman Company. B-F is a giant company that owns, among other things, Lenox China, Fetzer, Bonterra, Bolla, Bel Arbor and Sonoma-Cutrer wines, plus others. Their flagship product is Jack Daniels whiskey. They also own Finlandia vodka.

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Saw One.9 at Costco last night. $7.99 a bottle. Is this the next Charles Shaw?

[Mark Sommelier]

Saw One.9 at Costco last night. $7.99 a bottle. Is this the next Charles Shaw?

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8 Buck Chuck?

[Alex]

My favorite local wine merchant must've gotten a heck of a post-off -- they've been selling the One.6 Chardonnay for $2.49 a bottle, $24 a case. Without a doubt, the low-carb thing is a marketing gimmick, but the wine itself is really not too bad. As the label says, there's some melon and a little citrus along with a bit of oak -- simple but nothing blatantly objectionable. For eight bucks there are better choices, but for two I'm right there. I'll probably have other preferences, but I think this'll be Ms. Alex's house white for the forseeable future. (We picked up two cases.)