@Shel_B Your neck of the woods has been a "Pepsi stronghold" for a long time. In southern California the scales still tip towards Coke products. Easiest way to see that is at fast food places and smaller restaurants. Coke products are found in a majority of them; that influences where we stop to spend our bucks.
I noticed when checking something last week that my DW and I have been member since 1994, back when around here they were Price Club.