Mixing Something New

[beans]

[Caught up on my in the biz reading last night. Glad to find some of the articles on line. ]

More on what helped inspire the eGCI class Evolving Cocktails. DeGroff is to blame!

It began back in the early nineties. That's when cocktail king Dale DeGroff dates the beginning of the new excitement for cocktails, back before Sex and the City. That's when he was involved in a challenge where a writer, a chef, Candace Bushnell (whose book was the basis for the HBO TV series Sex and the City) and several other people gave him the task of taking everyone in the group's least favorite spirit and least favorite liquid and coming up with a drink they liked. That's where he met Bushnell and thus began his long association with the famous TV series. The whole cocktail craze was just beginning, and then continued to evolve until that very television show introduced the Cosmopolitan to the masses, a drink DeGroff claims he did not invent, but improved, and it's his recipe for the Cosmo that made its appearance on the show. (He was the consultant for subsequent cocktails used on the show.) You could say, the rest is history, except that like any trend, the new cocktail excitement has continued to evolve.

The May edition of Cheers magazine's full, featured article can be viewed here.

Nice to see another lady mixologist, Lucy Brennan, that I feel makes notable contributions to cocktail culture included within this article.

And the popularity and increased availability of pisco shochu (soju) in the States.

Cheers!

edit: to supply the missing ] to correct link

Edited May 19, 2004 by beans (log)