Booze in the News

[beans]

Speaking of product launches... just a few hours ago today, Skyy annouces its Spring rollout for Skyy Melon vodka. I noticed the careful highlighting of the lack of added sugar and carbs in the press release -- now quite a valuable marketing tool for spirits.

Skyy Melon story here

January 2004 (Newstream) -- Skyy Spirits, LLC announced today the launch of SKYY MelonTM, an all natural blend of honeydew, cantaloupe and watermelon flavored to its quadruple distilled and triple filtered vodka. Arriving nationwide in time for spring, SKYY Melon will be the first high proof, all natural melon spirit, offering consumers a juicy, fresh and cleaner alternative to popular warm-weather cocktails.

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Blavod Vodka acquires Extreme Beverages. Story here

EBC has also been able to establish a formidable U.S. distribution network of 40 distributors nationwide. By combining its management profile, that is unsurpassed in experience, talent and business savvy, remarkable product and distribution strategy, EBC became a very attractive U.S. partner for Blavod.

The merger will allow for Blavod to utilize EBC's extensive distribution network in the United States while allowing consumers overseas greater access to Extreme's line of flavor-infused vodka, rum and gin

Who is [was] Extreme Beverages? Players Extreme Gin, flavoured Vodkas and Rum

Blavod Vodka

Cheers!