Compensation for senior executives of most if not all major companies has been tied to the companies stock price for some time now.
the notion that ' business success ' for a company can be best measured by its stock price came out of the Harvard Business School at some point
therefor it is in the financial interest of the companies executives to cell a cheaper ( possibly inferior ) product tied to a well known brand, for profitability.
I cannot recall the book that discussed the shift at the HBS that started this trend. anyone know about it ?
it might be this one :
https://www.amazon.com/Golden-Passport-Harvard-Business-Capitalism/dp/0062347179
Ill get it from the library and see
