It is my sense that Driscoll, like Sysco, has a menu of products that differ by quality and price, so that while berries shipped to different locales can be branded, they may indeed be of different quality. But in the end, time from picking to sale is the biggest determinant/detriment. Having grown up in strawberry country, I was brought up on berries literally hours from the field. Even now, I am reluctant to buy from farm stands because they often pick too ripe, resulting in a fruit lacking that burst of fresh flavor.
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It is my sense that Driscoll, like Sysco, has a menu of products that differ by quality and price, so that while berries shipped to different locales can be branded, they may indeed be of different quality. But in the end, time from picking to sale is the biggest determinant/detriment. Having grown up in strawberry country, I was brought up on berries literally hours from the field. Even now, I am reluctant to buy from farm stands because they often pick too ripe, resulting in a fruit bursting with fresh flavor.
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