1 hour ago, Paul Bacino said:
Describing the product as non-GMO is somewhat disingenuous, given that there's no GMO what grown commercially.
ETA: Though there is a distinct irony in one that's received some potential market interest...
https://www.foodnavigator.com/Article/2017/10/02/Genetically-modified-wheat-variety-used-to-make-celiac-friendly-bread-Study