It's seeping in over here (UK) a bit with hot dog and burger buns - the fast food chains are becoming ever sweeter and yet more inedible. I tend to try and find sourdough rolls for a burger these days.
We've stricter rules on bread than the US as far as I'm aware. And if memory serves, Subway lost a court case over their VAT (sales) tax bill in Ireland because their bread was deemed to be closer to cake due to the amount of sugar in it