Hot cross buns in UK

[Sidney]

Why are all the hot cross buns sold in UK supermarkets tasteless pap, tried most brands Tesco, Morrisons ,Aldi, Asda, even Waitrose spicy ones, the latter are probably the best of the bunch but you have to toast them as they are often undercooked. We used to make them for retail sale before we retired and very popular they where, made our own bread too.

Unfortunately we have not got the self-control to make a batch for ourselves or we get too fat! Supermarket bread is difficult too because they drastically underseason . Morrisons is the best of a poor bunch.

[Panaderia Canadiense]

I think the answer is right in the title of the thread - supermaket buns. Any baked good mass-produced on that scale is going to suffer.

[Sidney]

Unfortunately in most towns in the UK all the small bakers have been driven out of business by the supermarkets,they are ruthless.When we were retailing within two weeks of our starting a new line a secret shopper would have taken note and in a short time a similar product would turn up on a supermarket shelf.