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Posted

Today I needed to pick up a few "healthy" things, as my fridge was getting bare. So I headed over to Whole Foods, which is where I go when I need an assortment of stuff, and don't want to go to 9 or 10 different places - at WF, it's all under one roof, and I like that.

I mean, I try to shop "local" whenever I can - or at least as local as the Union Square Greenmarket allows. You know it's not being shipped in from California at the greenmarket, 'cause that's not allowed.

Whole Foods, at least the ones that I know about here in New York City, also try to carry some local products, in addition to the stuff they get from around the world. I'm never surprised to see corn from Long Island, tomatoes from Jersey, apples and onions from upstate New York; well, you get the picture.

But I was surprised to see this - because as the sign above the display said, it comes from 3.4 miles away...

IMG_2187.jpg

Yep, Gotham Greens, from Greenpoint, Brooklyn. Rooftop grown lettuces. As their web site states:

Gotham Greens is a New York City based company dedicated to growing the highest quality vegetables and culinary herbs for local restaurants and retailers. Gotham Greens’ premium quality, pesticide-free vegetables and herbs are grown in sterile rooftop greenhouses using clean, renewable energy.

Fuggetaboutit. And - take that, locavores!

Mitch Weinstein aka "weinoo"

Tasty Travails - My Blog

My eGullet FoodBog - A Tale of Two Boroughs

Was it you baby...or just a Brilliant Disguise?

  • 4 weeks later...
Posted

*eyeroll*

Really, Mitch?

It's not the same as a bunch of greens that was picked only the day before and brought to the market that morning.

In addition, I'd wager my total bill at USGM this weekend cost way less than an equivalent haul at Whole Foods.

Posted

*eyeroll*

Really, Mitch?

It's not the same as a bunch of greens that was picked only the day before and brought to the market that morning.

In addition, I'd wager my total bill at USGM this weekend cost way less than an equivalent haul at Whole Foods.

I don't necessarily understand what you mean. I didn't think there was anything to argue about or even to agree with.

Mitch Weinstein aka "weinoo"

Tasty Travails - My Blog

My eGullet FoodBog - A Tale of Two Boroughs

Was it you baby...or just a Brilliant Disguise?

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