Thanks Chris. I can admit that a lot of food and product photography is well beyond my grasp. They are probably two of the most difficult facets in the photo world with many products requiring 8 or more light sources. I'm blown away by so much of what I have seen so far from my browsing, both in quality and sheer magnitude. I would say at first glance a lot of it looks different from what I am used to seeing. I love that they chose to shoot against black backgrounds and a lot of the lighting seems understated, but in a good way. I think I would be just as excited to see their studio setup as all the kitchen toys.