My husband is fonder of CI than I am as he is interested in the science of things whereas I'm more interested in the recipes and CI doesn't have that many really interesting ones. That said, if I want to make something that I want to be sure will turn out, I will often turn to CI as no recipe has ever failed me. As far as magazines go, I prefer Cuisine at Home. It too, has no advertising but a more interesting range of recipes. I had a problem once with getting CI's magazine - I think a shipment to Canada went astray and it is next to impossible to find someone to talk to. I was testing their recipes at the time and finally wrote to the person in charge of that - she didn't get back to me either. If it is customer service you are looking for, don't count on getting satisfaction from CI. We subscribe to both the magazine and their web site as I like to be able to go on-line and print off a recipe rather than looking through their annual books (which we do get and enjoy) and having it on the counter while I cook. We have some of their The Perfect...."cookbooks but no longer get them as we found that most of the recipes are available in the annual books. With regards to ATK, I can't stand how, at the beginning of each show, they show a dish in it's sorry state, whether purchased or made from some "other" recipe. I find that a trifle arrogant not to mention it makes me feel like they are assuming their audience are idiots. And Cook's Country magazine? Is there a Paula Deen lurking in their somewhere?