on what do you base that comment? the "numbers" suggest diet to me. I'm not going by the numbers. If they wanted to state "it only has 350 calories" and "Its a great low fat choice for people on the go" they would have done so in the commercial and positioned it in all its literature at the stores as a low-fat sandwich. I don't recall hearing anything like that in the Bayless, Ray or Shaq commercials. Not everyone is going to be checking the BK web site for this kind of information. By the way, the sucker still has 1200mg of sodium. well then what are you going by? are you saying that nothing about the marketing says diet to you? if that's the case, i suppose that's fair. sodium and dieting have little to do with each other. at least, that's a popular opinion shared by professionals and me, and discussed way back when on this thread.