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Everything posted by gfron1
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The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
Finally catching a breath to jump back in here. Where to start recounting the past month of hurricane force activity. I left the last week of September driving from St Louis to New Mexico. An overnight in Tulsa led to some of the best tacos I've had in my life at El Refugio Azteca 3. The plan had always been to launch the tour in Silver City (my old hometown), but earlier in the month I was contacted by a cooking school in Santa Fe who asked to have an event before the official launch. So on Thursday, September 29th I did a cooking class and book signing at Las Cosas Kitchen Shoppe. Fun class, great food and they sold all but one of the books they bought. Then I did the 6 hour drive to Silver City, a drive during which I learned that my pallet of books was missing! The freight company had no idea where they were and to this day still don't know where they are. That pallet was supposed to be the books I sold for the entire tour. Ultimately I hung out at the signing seeing old friends, drinks with my former staff, and signing books of people who bought it on Amazon. The next morning I got up and drove the 5 hours back to Albuquerque where I did a collaborative book signing with an old friend at Pasion Latin Fusion. I assumed our foods would go well together and they really did - in fact, so well that I've incorporated some of our creations into my regular menu already. That sold out dinner was finished with me saying - "I'll be mailing your books to you." Grrrr.... The next morning i was off to Dallas. The publicist couldn't get anything lined up in Dallas and so it turned into a rest stop on my way to New Orleans. I did my undergrad in New Orleans but hadn't been back since 1991 (pre-Katrina, pre-casinos). I spent three days there foraging the swamp and eating great food (Shaya, Elizabeth, Clancy's, Cochon, Willa Jeans). I had a book signing at Maple Street Bookshop which was my first bookstore event. I had been warned that often these events have little or no turnout, so don't be discouraged. This event was great - an almost full room, and again the shop sold almost all of their books. The next day I was up and on the road early to get to Orlando. My publisher had arranged to send another pallet of books to Orlando for me to finish the trip with. Since New Orleans was a bookstore event they had their own books, but the rest of the trip were my dinners where I needed my own books. Let's just say things didn't go as planned... -
The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
I love that libraries have bought it. Someone here in St Louis told me they saw it on a display at one of the public libraries. Not sure who makes those decisions but I like them -
The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
No need for pics, just let me know if you need a replacement. -
The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
I'm just popping in for a sec. Crazy tour; back to work the very next day for an owner's party. And finally a day off tomorrow. I'll share some stories, and @IowaDee, please PM me if the book needs to be replaced. -
I know what to do - send them to me
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Albert Uster was my go-to during the hot months. Prices are decent and include shipping - they were very good about hot weather shipping. Chocolate is decent.
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I'm wrapping up my time in NOLA and here's what I've had: Clancy's - it was right around the corner from my airbnb (which was great, btw), otherwise it would not have been on my radar. Brie on fried oyster for a starter and stuffed soft shell for entree with a couple of old fashioneds. Perfect old-style NOLA meal. Elizabeth's - late morning breakfast of Calla cakes and poached egg over crab cakes. Great vibe, food was so tasty and funky friendly vibe. Some locals told me that they've had less than stellar food here so maybe it's because I went at 10 am and the place was slow. Try hitting it at an off hour. Shaya - Great restaurant. Quality was perfect. Portion to price was not. I focused on all of the small plates and ignored the entrees. Reserve early seats to get in at the last minute or they have a large bar that you can walk into. Cochon Butcher - Super! I went old school with a muffaletta and it was great. Super friendly staff. Willa Jean - I snacked here. Intelligensia coffee. My final meal will be Coquette tonight.
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Well, John Sconzo and Steve Plotnicki ate there tonight. We're all waiting on the verdict.
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Lot's of people with warnings, but if you want it you can do it. My knees are fine after years of abusing them running (good floor mats, good shoes, proper exercise outside of work). My back is fine (lift with your knees, wear a brace for heavy stuff, exercise, regular visits to a good chiropractor). Liver...well...I do enjoy my drinks but I'm sure the sugar is going to kill me before the drink. Let me put it a different way in regard to all these health warnings - if you aren't taking care of yourself now, it will only get worse. If you are maintaining good holistic health, then you can certainly keep it up but it will have to be a commitment.
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Two thoughts. First, echoing Anna A, are you looking to expand your hobby or join the profession? Joining the profession means that days off for aching feet or spouse's birthday or mother's brunch are non-existent. If you want to expand the hobby, then start doing in-home private meals. That's how I started before I jumped into professional cooking. Your friends will love to eat your food and they will probably even be willing to pay for it. Second, you don't need to work for free. I don't know what market you're in but there is such a shortage of lower level cooks in the business right now. You can walk into any larger establishment and get a job. But, be willing to suck it up and do your time. I'm working with a culinary school student right now who thinks dishes are below her education. Guess what lady - I have a friggin PhD and that doesn't stop the dishes from needing to be done. And then keep perspective - you aren't set to take over the grill after one successful month. There are folks who have been doing this job for years and are very good at it. Hone your skills, prove your worth and the rewards will follow, and that will take months/years...not weeks. Just for example, right now I'm keeping my skills sharp by working in another chef's kitchen. I have a few accomplishments under my belt as well as a few degrees, but I am ALWAYS the first in the door (well, the baker beats me) and I am ALWAYS the last out (except the chef), and the second I walk in that door (after clocking in) I haul those 50 pound bags of flour up the stairs into the panty and lift that 75 pound meat grinder onto the counter for the small dude who will need it first. I am constantly pulling ingredients out that I know other cooks will need, and I jump on the damn dishes when I have a down moment to help out the dishwasher. To my way of thinking this is professional behavior. And I don't give a crap if some of my co-workers show up 15 minutes late, don't realize that we even had inventory to haul up the stairs because it's always up there when they arrive, and if they don't reciprocate. To me, this gets at Anna's question of hobby or profession. Anyone who acts like this in a kitchen will rise quickly and the chef will invest their time and knowledge in. Anyone who doesn't...they can peel potatoes and trim green beans for their entire day.
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The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
My world in Silver City seems like years ago (according to my memory), but I think our burgers were: elk, salt, smoked paprika, then topped with bacon jam and mont jack cheese. I tend to season simply to keep purer flavors. -
The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
Today's St. Louis Post-Dispatch did a full page full color spread on the book, me, my future plans and a recipe! Yesterday I was on our local NPR HERE (you can read it or listen to the archive audio) A good send off for my tour which starts next week. -
ya know...they're dropping right now and my spot has cell connection. Maybe I can do something on my facebook page...hell...maybe today!
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After almost a decade of attempts (I stopped counting at my 100th attempt...seriously), now that I've moved to St Louis and am baking at sea level instead of 6000'...very first batch was perfect. I always hoped it wasn't my skill that was messing them up. These are foraged pawpaw mole negro macarons.
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The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
I heard today that Barnes & Noble now has the book in stock. Amazon controls the universe. Barnes & Noble controls the planet. My publisher controls me. I control nobody. That, my friends, is the pecking order of who gets books first. -
What's the one place I need to eat at in NO on my book tour. For me it needs to be new and exciting. I've done all the old standards. Shaya is the only place I know of that I haven't been yet but that's getting less new by the day.
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The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
She's the best ever. Getting achey and old, but I have never done a hike/forage without her since she was born 13 years ago- and that's 5-6 hikes a week year round. -
The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
I made my first list! Epicurious Fall 25 -
The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
This particular topic is supposed to be more about the giveaway and Q&A, but since it was titled the Marketing of...last night I shared another YouTube video. There are 4 that are released and 7 total coming. Of course you can subscribe if you want to not miss one thrilling moment. My favorite part of this video is when my old girl Lexi stands on her hind legs at about :45. I didn't know she had done this until we edited the video. -
I believe so. I very lightly roast/warm the beans first to bring them back to life (I do that with almost all spices too). And I did that for exactly the reason you suggested. I've tried coarsely ground but prefer whole bean - which btw, is how Jean Marie Auboine taught me.
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The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
I think the Thayer books are the best starting point. On the other extreme is Pascal Bauder's book that just came out. -
The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
Years of education on chocolate. There's a number of chocolate recipes in the book. -
The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
Still not looking Too scary. -
The marketing of his own cookbook, and beyond
gfron1 replied to a topic in Food Traditions & Culture
I'm always up for a long-distance excursion. I think its one thing to eat potentially tainted plants every now and then for yourself, and something very different when you feed strangers night after night. I need to be hyper diligent, but the more you understand how different plants work (ie absorb and filter water), the comfortable you can get foraging. And I'll say again that almost every recipe and ingredient has substitutions for purchase. -
@blue_dolphin Can't wait to hear what you think. Remember that the natural world is much more in the bitter spectrum. I've kept my agave blossoms for years and they get better and better with time.
