The art analogy is an intriguing one. In a sense for non New Yorkers and non Parisians, the cost does vary based on quality. We've got to pony up for transportation to get to that great art. There's a difference in what's bearable going retail and at a restaurant, particularly a good restaurant. I find it hard to justify more than $50 retail, but at a restaurant on a special occasion, $100 or so seems acceptable. Even accepting bargain hunting, something seems awry in eating 3 star cuisine and drinking plonk. Strangely though, I don't mind the reverse: eating ordinary food with better (maybe not the best) wine. In fact, I think it provides a perverse pleasure. Of course the ultimate is a marriage of the best of both food and vino. It's symbiotic.