And so the act of putting the already-prepped food in a box yourself, rather than picking up a box someone else has already put the already-prepped food into, makes the customer "feel good"? As if they've actually done something? This is amazing. Where do I sign up to open my own franchise? Angela ← A friend of mine is doing a "dreamdinners" franchise in Pasadena, CA which opens this month. You can contact the company about their franchises...check it out at www.dreamdinners.com.