The kiwifruit may be New Zealand’s defining agricultural product, generating a handsome $1.05 billion in exports for the country in 2015, according to data from the U.S. Department of Agriculture. But how the South Pacific nation came to claim the exotic, fuzzy fruit with soft, green flesh and a unique taste is a story that combines considerable luck and a stroke of marketing genius.

Today, even parts of the Chinese-speaking world call the fruit by a partial transliteration of its Oceanic moniker. In Hong Kong and Taiwan, at least, it’s known as strange fruit — qi yi guo in Mandarin, or kei yi gwo in Cantonese. (Google searches of mihoutao still turns up considerable results, but mostly confined to web pages from the People’s Republic.)

The kiwifruit may be New Zealand’s defining agricultural product, generating a handsome $1.05 billion in exports for the country in 2015, according to data from the U.S. Department of Agriculture. But how the South Pacific nation came to claim the exotic, fuzzy fruit with soft, green flesh and a unique taste is a story that combines considerable luck and a stroke of marketing genius.

Today, even parts of the Chinese-speaking world call the fruit by a partial transliteration of its Oceanic moniker. In Hong Kong and Taiwan, at least, it’s known as strange fruit — qi yi guo in Mandarin, or kei yi gwo in Cantonese. (Google searches of mihoutao still turns up considerable results, but mostly confined to web pages from the People’s Republic.)