I enjoy following various companies if its easy to do.
BlueApron is one , as its selling one of my favorite subjects : cooking
this article is interesting :
https://seekingalpha.com/article/4096537-blue-apron-smells-like-somethings-burning\\
it has some good points.
however , any analysis like the above rarely mentiones that they might be trying to move the Market as they might have a position
they hope to profit from.
none the less , BlueApron is not just selling meal kits. it is selling a ( hopeful ) panache : BA
just as WholeFoods isn't selling just food , its selling WF
they mention that Walmart will take notice if BA succeeds
possibly
but who would think they are getting any panache w a Walmart meal kit ? just get a Walmart refrigerated ' pizza '
now a WholeFoods meal kit ...............
BigBucks Right There !
