Martha Aquires Emeril

[maggiethecat]

Martha Stewart Omnimedia has acquired the Emeril band for 45 million cash and 5 million in stock. That's for the shows, the books and the merchandise. He'll hang on to the restaurants. Read more :here

[anusha1]

Any word on why Emeril is getting out of the cookbook/accessories biz? I'd guess with the end of Emeril Live, he's anticipating that the profitability will go down, and maybe he's not interested in having to promote himself to outlets other than Food Network?

Makes sense for Martha -- since before she did time, she's been varying the faces in front of the camera for the cooking shows, and this is a good way to diversify with a known quantity, who is well-loved by a lot of people. After all, Oprah already got Rachael.