The Korean restaurants in Manhattan do a good business, and I have the impression that Korean food is becoming increasingly popular among non-Koreans in New York. But one thing about Korean restaurants in this area - as opposed to many of the Chinese, Indian, Thai, or Vietnamese ones - is that they seldom water down their food or adulterate it with excessive sugar in an attempt to appeal to the tastes of non-Koreans who like things milder and sweeter. And if you ask me, bravi to them! I know that when I go to a Korean restaurant in Flushing or around 32-35 Sts. in Manhattan, chances are, I'm getting the real stuff. I don't think kimchi or kimchi-flavored things will ever become a mass-marketed snack in the U.S. on the order of potato chips or popcorn, and I think that's fine.