"It'll be fun, it'll be relevant, it'll be hip, it'll be compelling, and it will connect with people of all ages," chief operating officer Charlie Bell said. Isn't this pretty well word for word what every official of a desperate, out-of-touch large corporation says about their new campaign? And isn't it pretty well axiomatic that if you have to say you are fun, relevant, hip, compelling, etc., then you aren't?