The crux of this issue is public perception.Ramsay has made a an impression on the pubic as the guy who swears, is a 3 star chef, and can rescue failing restaurants.The public want to believe,however far fetched, that his prinicples will be the same across the board.It makes perfect sense to centrally produce part of the menu for multi sites, but because it's Gordon, it jars with people.In my nieave way, i believe that restaurants should be proud of all the do, so if your centrally producing some of your menu, then the public should know.But i guess ramsay plc isn't that mad keen on the idea, not beacuse it's wrong, just that it doesn't sit well with the public.If they had/have a central bakery producing bread for all the sites, people wouldn't bat an eye lid.