DAMN! For me, race figures into this not one iota and I resent that this immediately got to the point of citing "over-educated white people." None of you here know me all that well so I won't expect you to understand where I'm coming from and honestly I could not care less about trying to explain myself. Chef, if you are reading this, your restaurant is a place I've been meaning to try for quite some time now. I've heard such raves about the establishment and the food, if not the service. The things that most of us are saying regarding the name of your new store are not meant to be hostile. This web site is for talking about experiences and expressing opinions. Call your store whatever the hell you please. I might have checked it out in spite of finding the name awkward to say, but knowing that you might view me as just another over-educated, snooty white person, I won't bother. But good luck to you just the same.