Rum in Asia

[luapluap]

Hi there

I was reading somewhere that Arecha Cuban rum is becoming popular in Japan, which i found interesting. Can anyone confirm this? I am looking at rum in asia in general and wondered if anyone had any insight on the current status of rum in Asian countries.

thanks

[Ed Hamilton]

The Phillipines and Thailand make rum and it is widely consumed. China doesn't have much of a market yet. In Japan special rums are enjoyed by businessmen on expense accounts but rum consumption certainly isn't main stream. There are too many other spirits including Scotch Whiskey and Cognac which are marketed in Japan and have become symbols of success.

[Rapping Bartender]

Tanduay Rum from the Philliphines is the 2nd most consumed rum in the world selling 14.5 million cases last year. Most of the rum (98%) is drunk locally. India is another rum market that is growing every year with Old Monk, Mcdowell's No.1 Celebration, Contessa and Old Cask rums in the top 100 selling brands in the world.