2 new premium white rums that have been launched here in Europe are BAQUBA, a blend of Caribean rums aged for up to 5 years then charcoal filtered. Its the only rum in the world bottled in an ALUMINUM bottle. The 2nd rum is Elements 8, a four year old charcoal filtered rum from St. Lucia. The packaging is great and the rums not bad too. Both rums are to be marketed as super premium, similar to 10 Cane. Don't know when they will reach the states but as soon as they tell me I will post it to let you all know.