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Expanding the appeal of Wine

bloviatrix

By bloviatrix
in eGullet Q&A with Randall Grahm

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bloviatrix

bloviatrix

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Thanks so much for participating in the Q&A. Your Muscat Vin de Glaciere has long been one of my favorite ways to end a meal.

Why do you think many Americans tend to be afraid of wine? And what do think is the best way to introduce them to it, and learn that one doesn't have to be an expert to enjoy drinking wine.

"Some people see a sheet of seaweed and want to be wrapped in it. I want to see it around a piece of fish."-- William Grimes

"People are bastard-coated bastards, with bastard filling." - Dr. Cox on Scrubs

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Randall Grahm

Randall Grahm

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Dear Bloviatrix,

I think that Americans are fearful of wine because it is something that is generally extraneous to our culture. Wine marketers have for a long time promoted the exclusivity, the fashionability, the prestige of being a wine connoisseur, which I think has been counter-productive. I think that the real barrier has been one of price. If I have to spend $20+ for initiation into this secret society, thanks very much but I'd rather not belong to that club. If there were good cheap wine readily available, we'd have more people drinking wine. (For the record, there is a lot of good cheap wine out there but it comes from Europe and it is almost impossible for a lay person to really figure out how to find it.) Hope that this answers your question. Cheers, RG.

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