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e-WINE tracing the bottle


SWISS_CHEF
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I'm just back from the Salone del Vino conducted by Slowfood in Turin and I have discovered something interesting called e-WINE.

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photo from Torinowireless

Using a special 2 dimensional bar code called a QR code. You can photograph the code with your cell phone and download endless information about the wine. Here is a sample of what the info will look like. Note: click on the pictures on the top right for more info about the winery, vineyard and food parings.

They don't have press ratings like Robert Parker and Gambero Rosso but I am sure that will follow in the future. I spoke to Gianluca De Cantis and he says he will send me all the info in English. When I get it I will post it here.

The label with the QR code:

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Edited by SWISS_CHEF (log)
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Very cool. Does the phone need special software to use the photo to get the info?

John Sconzo, M.D. aka "docsconz"

"Remember that a very good sardine is always preferable to a not that good lobster."

- Ferran Adria on eGullet 12/16/2004.

Docsconz - Musings on Food and Life

Slow Food Saratoga Region - Co-Founder

Twitter - @docsconz

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Very cool. Does the phone need special software to use the photo to get the info?

Well yes, but Nokia is standardizing it in their new phones and some are already capable of reading it, so in a year or two all phones will be able to do it.

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