e-WINE tracing the bottle

[SWISS_CHEF]

I'm just back from the Salone del Vino conducted by Slowfood in Turin and I have discovered something interesting called e-WINE.

photo from Torinowireless

Using a special 2 dimensional bar code called a QR code. You can photograph the code with your cell phone and download endless information about the wine. Here is a sample of what the info will look like. Note: click on the pictures on the top right for more info about the winery, vineyard and food parings.

They don't have press ratings like Robert Parker and Gambero Rosso but I am sure that will follow in the future. I spoke to Gianluca De Cantis and he says he will send me all the info in English. When I get it I will post it here.

The label with the QR code:

Edited October 28, 2007 by SWISS_CHEF (log)

[docsconz]

Very cool. Does the phone need special software to use the photo to get the info?

[SWISS_CHEF]

Very cool. Does the phone need special software to use the photo to get the info?

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Well yes, but Nokia is standardizing it in their new phones and some are already capable of reading it, so in a year or two all phones will be able to do it.