thereuare, i think it's important to recognize the distinction btwn a "sub" and what the places in hoboken make. they are 2 different animals really. clearly, vito's (and you might argue m+p, fiore's, or lisa's) makes a heartier, more substantial sandwich than mike's, frill's, sub base, and all of the other subs shops do. but i think using the generally accepted definition of a "sub shop", they can't really compete in this race. then again, i miss vito's and i'm really just jealous.