Had Chef Rick designed this sandwich, as un-good as it is, I myself would feel that he really was trying to make a difference in the fast food marketplace. That it's un-good would then be definitely due to the constraints of the BK system. That it's un-good and yet he endorsed it (which calls his palate if not his character into question), that Chef Rick is supporting BK in direct contradiction of the principles he has espoused, that he also did an ad for a BBQ sandwich and claimed that BK has real BBQ just boggles. But then perhaps I am too boggable. I do hope he continues his excellent work in educating about and promoting Mexican cuisines. But the thought has come up that his next book might come with tear-away coupons for a sandwich...