As Tony himself stated above, he's 'ambassadoring' for MSN (which happens to be sponsored by Amstel). =R= ← My comment was one of perception rather than actual affiliation. I am sure Amstel's intention is to bank on a perceived association whether it is Bourdain under the banner and beside the bubbling draft or someone else. Amstel is not sponsoring out of the goodness of its heart. ← Yeah, I just wanted to clarify my earlier, snarky "Suntory" comment. You're totally right about perception. At first, I thought this was actually an Amstel affiliation on Tony's part, which is why I said what I said. Still, it would have been fine with me. I'm certainly not here to judge anyone. =R= ← I am not here to judge anyone either. I think Bourdain is good for American food culture and I would hate for him to lose credibility and clout with the epicurean crowd. It seems that through the efforts of many within the professional food industry we are starting to eat more interesting food and to think about good food in a different and less elitist way. I was at a restaurant in Dayton, OH a few years ago while at a conference and they had sweetbreads on the menu. Not exactly still-beating-cobra-heart in the realms of the exotic, but nice to see at any rate. It was great, and I managed to get one of my friends to try a bite and he liked it. I can now get rabbit at my local supermarket and I am increasingly noticing steaks other than sirloin, rib eye, NY strip, and tenderloin on menus. These little things, in my estimation, portend better cuisine for all of us.