I'm the writer of the Wired piece discussed a little bit above -- would like to just respond to a couple of things: You'll note that I didn't write "imploding." I wrote "waning." Which I think is the case -- you can argue the point, but please don't put words in my mouth. elBulli as a non-profit foundation and creativity workshop is pretty clearly not the same thing as elBulli, the top restaurant in the world. Again, I don't claim that it's closing for a lack of popularity. And I'm very familiar with the popularity and outlook of Alinea, as I wrote a chapter of the Alinea book. Talking to Grant about this, he's of the opinion that "It’s clear that the tide is turning. I don’t think many chefs will continue to take the wholehearted scientific approach.” I happen to agree. I totally agree, which is actually the point of the two paragraphs in question -- that modernist techniques are moving beyond being an avant-garde, artistic movement, and simply becoming part of any educated chefs toolkit. And Modernist Cuisine, the book, will be a huge driver in making that happen.