In The Oxford Companion to Wine the reader is advised that "A book on wine is less often now a literary work than a work of instruction or, increasingly, a buyer's guide." Later, we are told, "By the 1990s .... [a]n increasing proportion of the words written about wine resembled shopping lists rather than literature, and there were signs, from book publishers at least, that wine writing was likely to become an increasingly specialist activity." What do you see in the future of wine writing, realizing that you play a signifcant role in creating this future? Is the literature of wine dead?